Mr. Trump: Beyond Billionaire's Bluster

Hype seems hard-wired into the billionaire property developer who has also built one of the world’s most recognisable brands.
“Give him some rice, too!” Donald Trump instructs the server behind the buffet counter. Rice? I haven’t asked for rice. I’m more of a potatoes person, and that is what I have just ordered from the display cabinet, to go with my stuffed baked chicken. But if the Donald wants me to try the rice as well, it seems churlish to refuse. This, after all, is his restaurant, the Trump Grill, a wood-panelled, clubby enclave serving American fare in the basement food court of his best known Manhattan building, Trump Tower.
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