Amherst, Mass. (CBS CONNECTICUT) –Streaming online viewers have no tolerance for videos that take longer than just a few seconds to load onto their screens.
Video-streaming services – such as YouTube or NetFlix – win and lose millions of viewers and customers in just a matter of seconds. And according to a new study from the University of Massachusetts, about half of the people who use a high-speed, fiber-optic connection believe that five seconds is too long to wait, National Public Radio reports.
YouTube alone averages 4 billion hours of streaming video each month, and that is only a fraction of the overall online-streaming community. And for a business that serves an average base of 800 million people a month, every single second counts, and the more people who click away, the larger the problem quickly becomes.
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Video-streaming services – such as YouTube or NetFlix – win and lose millions of viewers and customers in just a matter of seconds. And according to a new study from the University of Massachusetts, about half of the people who use a high-speed, fiber-optic connection believe that five seconds is too long to wait, National Public Radio reports.
YouTube alone averages 4 billion hours of streaming video each month, and that is only a fraction of the overall online-streaming community. And for a business that serves an average base of 800 million people a month, every single second counts, and the more people who click away, the larger the problem quickly becomes.
Read More