Black Friday, Cyber Monday Have Already Begun

The leaking of Black Friday ads began weeks ago, building anticipation among shoppers seeking the season’s best deals. In some ways, though, Black Friday and its online counterpart, Cyber Monday, have already arrived.

“Cyber Monday has begun, essentially,” says Thom Blischok, chief retail strategist for Booz & Co. “No question about it.”

Booz’s Holiday Retail Outlook report describes the way that consumers view Black Friday (and presumably, Cyber Monday) as increasingly “irrelevant” because of changing shopping habits—and because of the way stores are adapting to suit these changing habits. Shoppers “start looking earlier and buying later, and are moving online,” according to the report. “As a result, retailers are discounting even earlier, seeking to convert these early shoppers.”

In recent days, examples of deals on par with what one expects of Cyber Monday have begun popping up. Levi’s, for instance, hosted a sitewide 40% off flash sale on Wednesday from noon to 5 p.m. only. Fila and The Body Shop currently have 40% off sitewide sales (use coupon code 40FRIDAY or GINGER, respectively), while Land’s End offers 40% off one item through November 19. Banana Republic and Timberland, meanwhile, have 30% off sitewide specials (use BRSAVE30 and GOBBLE12, respectively).

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